TikTok is introducing a fresh option that allows them to reduce the volume of artificial intelligence-produced media appearing in their timelines. This initiative comes as the company disclosed that it now features more than 1 bn AI videos.
Pilot Phase and Launch
The update is being tested over the following weeks before a full-scale rollout. This development aligns with a rise in AI-generated material, spurred by recent video-generation tools.
The Broader AI Trend
It has been noted that approximately a tenth of the fastest-growing channels on a competing service exclusively feature clips produced artificially. A large amount of this material is deemed mass-produced AI material, a label for inferior, bulk-generated content that is typically absurd or dreamlike.
“We know from our community that numerous viewers enjoy content created using AI tools, ranging from digital art to science explainers, and we intend to provide users the ability to increase or decrease of that, depending on their own preferences,” commented a spokesperson.
Scale of AI Content
The platform announced that there are now 1.3 billion videos on its app identified as artificially created. Overall, more than 100 m pieces of content are submitted to the service every day, making clips made by AI a relatively small portion of its complete catalog.
User Control Features
Members will be able to decrease or raise the volume of AI content they watch by opening the content preference option in the app and selecting “AI-generated content”. Further subjects that currently be adjusted under the filter cover politics, style, beauty, and movement.
Content Labeling and Policies
Its policies require content makers to label “realistic” AI-generated content, and it forbids malicious deepfakes of celebrities or critical incidents. Any realistic artificial content that is without a tag can be removed under its community policies.
In addition, the service will henceforth add an “AI-made” watermark to content created with its proprietary AI systems, or detected by an collaborative effort for identifying content made by AI. This measure is intended to stop users from attempting to bypass the disclosure requirement.
Educational Initiatives
The company is also introducing a $2 million AI literacy fund for experts and institutions to develop informative material about responsible artificial intelligence. This initiative will assist educational bodies dedicated to teaching computer science.
Moderation Strategy
The video-sharing app has defended its moderation strategy, amid discussion over proposals to make redundant a large number of content moderators in the UK. The company is expected to eliminate 439 jobs in its user protection department in the UK capital, with worker representatives and internet security professionals expressing worry that people are being substituted by AI moderation.
A company official explained that human moderation would remain essential, but artificial intelligence can safeguard staff by filtering out the most distressing content before it is viewed by humans. The platform reported a notable drop in shocking and graphic content seen by human moderators over the last 12 months due to reliance on its automated systems.
We believe it is crucial to integrate staff and AI to maintain a secure environment,” the executive stated. “We’ll have staff as involved in the system, but we also think it’s very important to minimize viewing of unsafe media as quickly as possible, which is where a extensive automated help is making a difference process content quickly.”
